In order to design an experience that has lasting impact for their organizations, administrative professionals must understand the goals and objectives of their meetings and events. Research shows that successful meetings have shared characteristics—they have defined and measurable goals and objectives that showcase the business value and behavior change they drive for their organizations.

So what are the steps to determining the “why” behind your meetings or events?

The site selection process is much more than simply choosing a destination and facility for a meeting.  The wrong site can compromise even the most well planned, attended and designed event.  To effectively select the optimal destination and location for a meeting, you must follow these six basic steps.