Juggling multiple projects simultaneously is a ‘normal’ day for the savvy administrative professional. Not only do you have your own work to do, you are also responsible for keeping your boss(es) on track.
When it comes to promoting your business products or services you essentially are trying to communicate a story to your buyers. This story is told with pictures, headlines, paragraphs of text, calls to action, icons, textures, sounds, and other design elements that all work together to create a feel and communicate more than just what you do.
Your ability to be convincing is one of the most important success tools. How convincing are you? Do people hear you? Do they adopt your ideas? Have you given up?
To successfully manage so many moving parts at once, having effective tools is a must.