Shifting Your Perspective About Self-Promotion

The idea of self-promotion conjures a negative perception for many people. They immediately think it equates to bragging—and that’s a dirty word for most well-mannered folks. Certainly, self-promotion can be problematic. When done wrong, it can backfire and harm your reputation. After all, we’ve all known someone who missed the mark and came off as arrogant or self-righteous. And who wants to be known for that?