The meetings and events industry, as reported by The Carlson Wagonlit Travel Management Institute, spends more than $650 billion each year on hotels, airfares, entertainment, food and beverage. That’s billion with a “b.” Even with astronomical amounts of money poured into these efforts there remains a significant gap in the meetings and event planning process for most businesses worldwide. And, as executive administrators and travel managers, saddled with planning the details, that gap is often a pit that can swallow the success of an entire event.