3 Ways To Crystalize Your Personal Brand With Your Values

by Simone Sloan, Rph, MBA

GettyImages-1071915542Your personal brand represents your values. Values are the essence of who you are. It drives your behaviors, decisions, communications, and tribe, the people that you attract. Below are questions that you should ask yourself to help you crystalize your personal brand and get clear with your values!

  1. What do you stand for?
  2. How do you want your personal brand represented to others?
  3. How do you want to live your values through your personal brand?

What do you stand for?

Spend the time fleshing out and defining your values. To identify your values, do the self-reflection and be curious about yourself. Values are not just words but a foundational element of who you are. Your current behaviors help to inform you of your values, it is a starting point. This is where you have to really dig deep and reflect to gain a better understanding of who you are as a person. At the end of this exercise, your purpose, objectives, and figuring out what feels real to you are developed.

How do you want your personal brand represented to others?

Once you have defined what you stand for and have taken the time to flesh out who you are, the next step is to operationalize your values into your personal brand. Meaning, how will your values “show-up” in your personal brand. This is the integrity part on what you say, do, and act. Are your values aligned or are there inconsistencies with your personal brand? Leading with your personal brand in alignment with your values takes courage, discipline, and consistency. Start by defining the behaviors that you want to espouse and identify the aspects that will represent your true values, the ones that show up unconsciously and are noticed. We have seen the consequences when people choose to make decisions about their personal brand that either do or do not align with their values. It can be rewarding or devastating.

Get clear on your actions. When there is misalignment between personal brand and values, the message that you are sending may be that your personal brand inconsistent and as a result, not reliable. Rebuilding that confidence and trust takes a long time. One way to operationalize your values into your personal brand is by your actions. Your actions speak louder than words. For example, the manner in which you present and communicate can tell others whether you are organized, thoughtful, confident, or prepared. It becomes very important to be mindful of how you express yourself and to think about how you are being perceived and received. Put your best foot forward! 

How do you want to live your values through your personal brand?

Once you have identified and determined on an approach to debut your brand, the next step is to declare what you are committed to doing to maintain and keep your personal brand in alignment with your values. This is your action plan to hold yourself accountable. In creating your action plan, jot down actions that you will you start doing, stop doing, continue to do, or do differently? The choice is yours!


This blog is authored by one of the amazing speakers scheduled to have a session during our one-of-a-kind event, IAAP Summit.

top-vs_bg-fnlSummit 2020 is going to be offered, for the first time ever, in a 100 percent virtual environment. The Summit experience, which is full of excitement, inspiration, learning, and connection is now coming to you. You can learn more on the Summit website, as well as this FAQ document.

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