Think Brand First, Logo Last

When it comes to promoting your business products or services you essentially are trying to communicate a story to your buyers. This story is told with pictures, headlines, paragraphs of text, calls to action, icons, textures, sounds, and other design elements that all work together to create a feel and communicate more than just what you do.

Lessons from the Administrative Profession

When I started my career as an administrative assistant I received lots of advice on the hard skills—like software—and even some soft skills—like policy and procedure. There were some lessons that I had to learn on my own along the way, however.