Unless you live in a remote area like a rain forest in Costa Rica or a small fishing village in Antarctica, chances are that you communicate regularly with people in varying degrees of familiarity. We all know what it is like…
Like it or not, every business is in the information business. Whether you generate information to make products, gather information from customers to provide services, or market your business on social media, the reality is that businesses run on information.
I don’t mean “Do you have a profile and a picture? Do you scroll your feed a few times a week and add a ‘thumbs up’ (like) to posts by your colleagues?” That’s not engagement.
IAAP Edge 