Think Brand First, Logo Last

When it comes to promoting your business products or services you essentially are trying to communicate a story to your buyers. This story is told with pictures, headlines, paragraphs of text, calls to action, icons, textures, sounds, and other design elements that all work together to create a feel and communicate more than just what you do.

5 Ways to Poise Yourself for Leadership

by Sandra Moaney-Wright Ever wonder who’s really running the organization? It’s often not who you think. Just as Dorothy discovered a fastidious, but unknown, man working behind the scenes to create the all-powerful Wizard of Oz, behind every high-powered CEO, there’s an equally powerful administrative support professional—pulling levers, turning switches, and making the organization successful. However,…