When it comes to promoting your business products or services you essentially are trying to communicate a story to your buyers. This story is told with pictures, headlines, paragraphs of text, calls to action, icons, textures, sounds, and other design elements that all work together to create a feel and communicate more than just what you do.
by Mary Jane Mapes Did you ever wonder why certain people enter a room and, without saying a word, others notice them and think to themselves, “Now there goes someone with star quality!” What is it about some people that allows them to not only grab, but maintain that kind of attention and almost instant credibility? Personal presence.…
by Sandra Moaney-Wright Ever wonder who’s really running the organization? It’s often not who you think. Just as Dorothy discovered a fastidious, but unknown, man working behind the scenes to create the all-powerful Wizard of Oz, behind every high-powered CEO, there’s an equally powerful administrative support professional—pulling levers, turning switches, and making the organization successful. However,…
