The site selection process is much more than simply choosing a destination and facility for a meeting. The wrong site can compromise even the most well planned, attended and designed event. To effectively select the optimal destination and location for a meeting, you must follow these six basic steps.
Today’s attendees expect every event to be one-of-a-kind, which means event planners are “thinking outside the ballroom” when it comes to venues. The industry shows clients are excited about discovering and booking unique and undiscovered locations. From a zen, private residence for an executive retreat or team offsite, to an upbeat atmosphere for the next company celebration—there are thousands of spaces worthy of your team’s ideas. Look for a one-stop-shop that can also arrange additional services like catering or AV for an experience that covers all your event needs.
The meetings and events industry, as reported by The Carlson Wagonlit Travel Management Institute, spends more than $650 billion each year on hotels, airfares, entertainment, food and beverage. That’s billion with a “b.” Even with astronomical amounts of money poured into these efforts there remains a significant gap in the meetings and event planning process for most businesses worldwide. And, as executive administrators and travel managers, saddled with planning the details, that gap is often a pit that can swallow the success of an entire event.