Meeting organizers have one top recommendation for their administrative professional peers for selecting the perfect destination and location for events—contact and engage with convention and visitors bureaus (CVBs) early and often. Why? CVBs offer a plethora of free services that reduce significantly the time, effort, and expense of selecting a destination and venue—and so much more.
There is one often-overlooked cost item on a meeting budget that you just have to ask about.
In order to design an experience that has lasting impact for their organizations, administrative professionals must understand the goals and objectives of their meetings and events. Research shows that successful meetings have shared characteristics—they have defined and measurable goals and objectives that showcase the business value and behavior change they drive for their organizations.
So what are the steps to determining the “why” behind your meetings or events?