Establishing rapport is critical to attaining successful business and personal relationships. While everyone must competently use today’s information technology tools, too many of us are ignoring the proven importance and effectiveness of interpersonal communication skills.
When it comes to promoting your business products or services you essentially are trying to communicate a story to your buyers. This story is told with pictures, headlines, paragraphs of text, calls to action, icons, textures, sounds, and other design elements that all work together to create a feel and communicate more than just what you do.
Your ability to be convincing is one of the most important success tools. How convincing are you? Do people hear you? Do they adopt your ideas? Have you given up?