Why are you avoiding a difficult conversation? Because you don’t want to deal with the truth? Because you don’t want to deal with an awkward conversation? Take heed from this raccoon story—avoidance only allows the problem to get worse.
Research shows that appearance makes up 55 percent of your audience’s overall perception of you. 37 percent of their perception is based on how you sound, and 8 percent is the actual message you deliver. This doesn’t mean your message doesn’t matter. It means the group you’re speaking to is forming opinions about you before you even start talking.
Many professionals are finding themselves unemployed or underemployed during these turbulent times. Layoffs, furloughs, and job eliminations are more and more common place. Being prepared for such eventualities can set you a part for others. But, making these mistakes can cost you opportunities.