Like it or not, every business is in the information business. Whether you generate information to make products, gather information from customers to provide services, or market your business on social media, the reality is that businesses run on information.
I don’t mean “Do you have a profile and a picture? Do you scroll your feed a few times a week and add a ‘thumbs up’ (like) to posts by your colleagues?” That’s not engagement.
Have you ever found yourself sitting in a meeting staring at the same PowerPoint slide for five or ten minutes? Or even longer?